...other horsemen of the apocalypse expected soon....
The Army is dropping its decade long, multi-million dollar support of its NASCAR racing team next year after congressional concerns that spending money to promote the service through sports marketing might be wasteful. Full story from The Washington Post here..
Its no secret that NASCAR taps into one of the primary pools of new recruits for the military. Just check out how many young men walking around military posts wear their favorite drivers hat while off duty or have his number on the back window of their POV (privately owned vehicle...their car). Matter of fact, if you didn't already know it, NASCAR is HUGE, tapping into many different demographics across multiple age and economic classes. I am not a huge fan of racing. I have watched some of it and appreciate the skill the drivers have and the technology involved in getting those cars to go that fast, that long and within such tight tolerances under track conditions. I also appreciate the fact that the "average" race fan seems to be more of less patriotic and the sport definitely does support warriors and their families through various programs and charities.
|Some Army leaders are trying to push for a more |
economical sponsorship of a "smaller team"
|Me with one of the retired National Guard chassis outside the NASCAR Cafe at Universal Studios, Orlando, this past winter.|